- Aston Villa have officially unveiled their home kit for the 2026/27 season
- The club’s 1960s designs inspired the new shirt.
- The striking feature is the absent of blue on the sleeves
Aston Villa have officially revealed their 2026/27 home kit, which is “inspired by the club’s designs from the 1960s.” The biggest feature is the lack of blue in the sleeves, with a darker claret more prominent throughout the whole shirt.
Supporters caught a glimpse of the new design on Monday night after Adidas leaked images on their New Zealand and Australian websites. This perhaps prompted the club to officially release the kit on Tuesday morning.
In the official announcement, it read: “The kit honours the more unconventional claret and blue concepts from that era with a clean and elegant look, creating a departure from the raglan sleeved home shirts that Villa have worn in the modern era, usually finished with gold detailing.
“The authentic jersey is engineered with CLIMACOOL+ technology, which allows players to remain cool and comfortable whilst on pitch, with ventilation features that allows air to flow over the body naturally, and sweat-wicking and quick-drying fabric keeps players dry.
“Shorts and socks in the ‘glow blue’ shade will accompany the claret shirt.”
A short film parody of a 1960s Pathe newsreel accompanied the announcement, featuring a period-costumed Unai Emery. Several first-team players also feature, alongside European Cup-winning captain Dennis Mortimer, as well as Brian Little.
On the shirt, the collar is in the “glow blue” shade with a claret trim. The Adidas stripes on the shoulders are the same shade of blue, as is the Adidas logo and the detailing on the club badge.
The new kit will go on sale on Thursday 28th May, from 9am at Villa Park, the club’s Bullring store and the official Aston Villa and Adidas websites.
The club is yet to reveal a sponsor
In another surprising move, the club revealed the home kit without a front-of-shirt sponsor. The club are still yet to finalise an agreement, despite their current deal with Betano expiring this summer.
New Premier League rules ban gambling advertisements on shirt fronts, forcing the majority of clubs to search for a fresh sponsor.
As Villa have won the Europa League and have qualified for the Champions League, they now appeal to sponsors, which will impact how lucrative the deal will be.
While rumours link Audi, Coca-Cola, and Xappo Bank to the club, Villa has not agreed to a deal and likely needs more time.
ReadAstonVilla verdict
The 2026/27 home kit represents a bold pivot by Villa. By swapping traditional blue sleeves for an all-claret retro style, Adidas has successfully reimagined the club’s 1960s aesthetic.
Strikingly, launching without a primary sponsor highlights the club’s newfound leverage. Fresh from winning the Europa League and securing Champions League status, Villa can afford to negotiate a highly lucrative partnership rather than rushing into an agreement.
